Recent questions around the trends (being truly “inclusive,” the Ozempic craze, closure of physical stores, and more) that take hold have some folks doubting and questioning the validity of this market, but those doubts are unfounded. They’re distractions. Opportunity abounds with the plus size community– a whopping $31.4 billion dollars in opportunity. 


As we move further into 2024 and fashion week approaches, I wonder which retailer will enter this market in a well-researched, thoughtful, and innovative way because we deserve so much better.


This article, The Editor’s Desk: We Need to Talk About the State of Plus Size Fashion first appeared on The Curvy Fashionista and is written by Marie Denee.


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